NextFin news, AsianFin -- Netflix, the global streaming platform headquartered in Los Gatos, California, released on Tuesday a comprehensive set of guidelines governing the use of generative artificial intelligence (AI) in content production. This move comes amid growing adoption of AI technologies in filmmaking and visual effects.
The guidelines establish five key principles for Netflix's content partners and subcontractors to follow when employing generative AI tools during the creation of TV shows and movies. These principles include prohibiting AI outputs that replicate copyrighted or unowned material, ensuring AI tools do not store or reuse production data, using AI in secure environments, keeping AI-generated material temporary and excluded from final deliverables, and forbidding AI from replacing or generating performances of talent or union-covered work without explicit consent.
Netflix emphasized that these rules are designed to protect the rights of artists and technicians and to maintain transparency and trust with audiences. The company encourages producers to consult Netflix if any of these principles cannot be met or if there is uncertainty about AI use in their projects.
The announcement follows recent reports that Netflix used generative AI to create visual effects in the science-fiction series "The Eternaut," notably for a scene depicting a building collapse in Buenos Aires. The AI-assisted effects reportedly accelerated production by a factor of ten and reduced costs.
Explore more exclusive insights at nextfin.ai.
