Apple to Achieve 28% of Global Market by End of 2026

Summarized by NextFin AI

Apple is projected to achieve a 28% market share in the foldable smartphone market by 2026, closing the gap with Samsung, according to Counterpoint Research.
Global shipments of foldable smartphones are expected to grow by 20% in 2026, driven by Apple's entry, premiumization trends, and increased OEM participation.
The launch of Apple's first foldable iPhone marks a significant turning point, indicating a new competitive phase in the foldable smartphone market.
The competitive landscape is anticipated to change rapidly with Apple's involvement, suggesting a shift in market dynamics.

NextFin News -- Apple will achieve a 28% market share by 2026, closing in on Samsung's leading position, Counterpoint Research predicts.

According to Counterpoint Research's report titled the "Foldable Smartphone Market Forecast," global shipments of foldable smartphones are expected to grow by 20% in 2026, supported by factors such as Apple's anticipated entry into the market, the ongoing premiumization of the smartphone market, and increased participation from OEMs.

As Apple prepares to launch its first foldable iPhone, the foldable smartphone market is entering a new competitive phase in 2026. With the evolution of the foldable market, the competitive landscape is expected to change rapidly, with Apple's entry expected to be a key turning point.

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