NextFin News — CPE (Yuanfeng) signed a share purchase agreement on Wednesday to acquire Mammut Sports Group AG from Jacobs Capital.
The full acquisition of the Swiss premium outdoor company remains subject to customary regulatory approvals and closing conditions, with completion expected within the next several months. Financial terms were not disclosed. Mammut, founded in 1862 and headquartered in Switzerland, produces technical apparel, footwear, climbing equipment and avalanche safety gear sold across about 55 countries. Jacobs Capital, which has owned the brand since 2021 after an earlier purchase from Conzzeta for roughly 218 million Swiss francs, reported that annual sales have risen strongly, the operating margin has more than doubled and more than half of revenue now comes from outside Europe.
CPE (Yuanfeng) stated it will work with the existing management team to support faster growth, particularly in Asia and the Chinese mainland, while keeping the brand’s Swiss headquarters, design and innovation centers intact. The deal adds another established European outdoor name to Chinese ownership following earlier high-profile transactions in the sector and positions Mammut for expanded distribution in high-potential markets under its new shareholder.
Explore more exclusive insights at nextfin.ai.
