NextFin news, On August 21, 2025, Google announced the global expansion of its AI-powered Search engine mode, now available in 180 countries and territories. This update introduces new agentic features that allow users to book restaurant reservations directly through the AI and share AI conversations via links for collaborative tasks.
The rollout, initially launched in the United States, India, and the United Kingdom, extends the AI Mode's availability worldwide, with English as the initial supported language and plans for multilingual support soon. The new reservation booking feature leverages Project Mariner technology, enabling the AI to autonomously navigate booking platforms, check real-time availability, and complete multi-step tasks on behalf of users. This feature is currently gated behind Google's premium AI Ultra subscription, priced at $249.99 per month, targeting power users and professionals.
In addition to booking capabilities, Google introduced a sharing function that allows users to share AI Mode conversations via direct links. Recipients of these links can continue the conversation, ask follow-up questions, and collaborate on tasks such as travel planning or event organization. Google emphasized that the original sender retains control over the shared content and can revoke access at any time.
Google also announced enhancements to AI Mode personalization for users participating in the Labs experiment. The AI will utilize past search and Maps history to tailor recommendations, such as suggesting specific restaurants based on inferred preferences.
These developments mark a significant step in transforming Google Search from a traditional information retrieval tool into a personal assistant capable of completing complex, real-world tasks. The global expansion and new features aim to improve user experience by saving time and effort in activities like booking and planning, while fostering collaboration through shared AI interactions.
Sources for this report include Google's official announcements and coverage by The Tech Portal, Tom's Guide, and AInvest, all dated August 21, 2025.
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