NextFin

How Binance Keeps Doing European Business Without a License

Summarized by NextFin AI
  • Binance withdrew its MiCA application in Greece on June 24, 2026, six days before the July 1 deadline, yet continues serving EU customers by exploiting a narrow "reverse solicitation" exemption and routing trades through an Abu Dhabi entity.
  • ESMA requires unauthorized firms to stop onboarding new EU clients and limit services to asset transfers or position closures, but testing in August found new European users could still register, verify identities, and fund accounts.
  • MiCA's enforcement gap stems from delegated national oversight across 27 countries, allowing Binance to preserve European revenue while licensed rivals like Kraken and Coinbase bear compliance costs in a two-tier market.
  • The loophole is structural, not cyclical: closing it requires European Commission rule changes or coordinated enforcement, with France viewed as the most plausible jurisdiction for Binance's reapplication.

NextFin News - More than two months after the European Union's landmark crypto licensing deadline passed, the world's largest cryptocurrency exchange is still serving customers inside the bloc without the license the rules require. Binance withdrew its Markets in Crypto-Assets application in Greece on June 24, 2026, six days before the July 1 cutoff, yet it has kept a European foothold by leaning on a narrow regulatory carve-out and routing some trades through an Abu Dhabi entity, according to people familiar with the matter. The arrangement exposes a gap at the heart of MiCA: a single-license passport designed to harmonize oversight across 27 countries, paired with enforcement left to national regulators and an exemption for "reverse solicitation" that the bloc's own markets authority calls "very narrowly framed" but that a firm the size of Binance can still exploit.

The Rule, the Deadline, and the Withdrawal

MiCA's transitional period ended on July 1, 2026. From that date, any crypto-asset service provider without authorization from an EU national regulator is in breach of EU law if it continues serving EU clients. The European Securities and Markets Authority, which coordinates MiCA supervision, was explicit about what that requires. In a public statement dated June 23, 2026, ESMA said unauthorised firms must "immediately stop onboarding new EU clients, refrain from opening new client relationships or accounts, and cease marketing activities and solicitation," and must limit remaining services to actions "necessary to sell or transfer crypto-assets, reallocate assets, or close positions." Custody of client assets can continue only "for the period strictly necessary to complete an orderly exit."

Binance did not wait for a formal rejection. After months of working with Greece's Hellenic Capital Market Commission, the exchange withdrew its application on June 24, 2026, and said it would pursue authorization in another member state. In a blog post to European users, Binance said its "ambition to operate under a clear, fair, and harmonized MiCA framework remains unchanged" and that it was "confident we will secure authorization in another EU Member State in the coming months." It told affected users their funds "remain safe and secure."

The withdrawal came as scrutiny of the Greek filing intensified. Reports have said European Central Bank President Christine Lagarde intervened behind the scenes over concerns about stablecoins and Binance's influence on the European market; the ECB declined to comment. Binance has denied receiving any formal indication that its application would be rejected and has maintained that it met MiCA's requirements. For users in France, Spain, Italy, Poland, Sweden and Lithuania — countries where Binance previously maintained local entities — the message was concrete: multiple emails asked them to leave the exchange, and most affected accounts were restricted to withdrawals rather than active trading.

On paper, that should have been the end of new European business. It was not.

The First Workaround: Reverse Solicitation

MiCA contains an exemption for "reverse solicitation": a firm based outside the EU may provide services to an EU client when the service is initiated at the client's "own exclusive initiative," rather than through marketing or outreach. ESMA's guidelines on the exemption describe it as "very narrowly framed" and warn that "it cannot be assumed, nor exploited to circumvent MiCA." The regulator construes "solicitation" in the widest possible way — including banner advertisements, sponsorship deals, and promotion by influencers or celebrities — and says contractual disclaimers cannot override the underlying facts. In its April 2026 supervisory statement, ESMA reaffirmed that the carve-out must be treated as an exception, not a route to market access.

Binance has interpreted the provision more expansively. People familiar with the matter said the exchange takes the position that it may onboard new customers who independently seek out the platform, rather than being targeted by Binance marketing. Under that reading, a European who finds Binance on their own, completes registration and identity verification, and funds an account is acting on their own initiative — and Binance is merely responding.

Testing bore this out. In August, more than seven weeks after the deadline, checks across Austria, France, Germany, Spain and Belgium found that some new users could still complete registration and identity verification, and that crypto deposits remained available on active accounts. One account opened on August 19 with a European identity document and residential address was verified and subsequently funded with cryptocurrency. Binance did not appear on ESMA's register of authorized crypto providers.

Some customers whose accounts had been restricted to withdrawals were later allowed back under the same interpretation. "The fact that they did not obtain the license does not necessarily mean that they need to close all accounts they have for European customers," said Nina-Luisa Siedler, a lecturer at the Berlin University of Applied Sciences who advises companies on MiCA compliance.

"The fact that they did not obtain the license does not necessarily mean that they need to close all accounts they have for European customers."

The legal logic is not frivolous — MiCA does not force an exchange to shutter every European account overnight. But a steady stream of newly onboarded clients is hard to square with an exemption designed for isolated, genuinely client-initiated cases. If thousands of Europeans are signing up on their "own exclusive initiative," the pattern itself begins to look like solicitation — and ESMA has said the assessment must be based on the specific underlying facts, not on disclaimers.

The Second Workaround: Abu Dhabi Routing

Reverse solicitation is not the only channel. Some EU-based trading has also been routed through a Binance entity in Abu Dhabi, where the business operates under a different regulatory framework, according to people familiar with the matter.

Binance received full authorization from the Abu Dhabi Global Market's Financial Services Regulatory Authority late last year. From January 5, 2026, platform services are provided through three ADGM-licensed entities: Nest Exchange Limited, which operates a multilateral trading facility for spot and derivatives; Nest Clearing and Custody Limited; and Nest Trading Limited. That structure lets Binance process transactions for European clients through a jurisdiction where its licensing status is not the obstacle it faces inside the EU.

The two workarounds reinforce each other. Reverse solicitation supplies the legal rationale for continuing a relationship; the Abu Dhabi entity supplies the operating infrastructure. Together they let Binance preserve part of its European revenue base while it shops for a MiCA license elsewhere — without ever having to say it is serving the EU in breach of the rules.

The Enforcement Gap: One Rulebook, 27 Watchdogs

Why has this been tolerated? Because MiCA's architecture makes it hard to stop. Enforcement responsibility sits with national competent authorities, not with ESMA itself. When asked about Binance's continued activity, an ESMA spokesperson said the authority does not comment on specific firms and that national regulators are responsible for imposing sanctions over non-compliance. ESMA has, however, sought confirmation from Binance that it is winding down its EU business appropriately, and its June statement warned that national regulators "may, where necessary, take coordinated action against unauthorised CASPs after the transitional period."

That is a threat, not an action. Coordination across 27 jurisdictions is slow; each regulator must build its own case, and a firm can argue that any given client relationship falls within the reverse-solicitation carve-out. The exemption is deliberately narrow, but narrowness is a legal conclusion that must be proven case by case — exactly the kind of dispute that drags on while business continues. A firm with Binance's legal resources can afford to litigate the boundary; a retail customer cannot.

The result is a mismatch between the ambition of the rule and the machinery for enforcing it. MiCA promised a harmonized regime; in practice, the union has a single rulebook but fragmented enforcement, and a loophole that a sufficiently large and legally resourced firm can use to stay in the market. The clients who remain on the platform pay the price for that mismatch: ESMA has warned that users of unauthorised providers "do not benefit from MiCA safeguards, including protections for client assets," and has urged them to verify authorization in its register or move assets to an authorized provider or a self-hosted wallet.

Cyclical Presence, Structural Loophole

The right way to read the situation is to separate two questions: is Binance's European presence cyclical or structural, and is the loophole that enables it cyclical or structural? Getting this wrong flips the conclusion.

Binance's presence is contingent. It depends on regulator forbearance and could end with a coordinated enforcement action or a clarified rule. In that sense it is cyclical — a wave of permissiveness that will recede when authorities act. The company's own statements point the same way: it says it is working toward MiCA authorization and intends to operate on a "long-term, compliant basis." If a license is granted, the workarounds become moot.

The loophole is different. Reverse solicitation is written into MiCA's design, and enforcement is delegated to national authorities by the same design. That is structural. It will not self-correct. Closing it requires the European Commission to narrow the exemption, ESMA to issue guidance that treats systematic onboarding as solicitation, or national regulators to bring coordinated cases — and each of those is a political or legal act, not a market mechanism.

The second-order implication is what the rule's architects did not fully price in. MiCA was sold as a solution to the jurisdictional arbitrage that let offshore exchanges serve European clients from outside the bloc. But if the largest offshore exchange can remain inside the bloc — using the rulebook's own carve-out and a third-country entity — then the regulation has changed the form of arbitrage without eliminating it. The competitive pressure on licensed rivals such as Kraken, Coinbase and Bybit EU is therefore muted: the unlicensed competitor has not actually left, and it is not bearing the compliance costs its rivals carry. A rule that raises rivals' costs while the biggest player keeps playing by its own reading of the exemption has not produced a level field. It has produced a two-tier market with a door left open.

The Counter-Thesis

The strongest argument for Binance is straightforward: the company has been transparent. It withdrew its application rather than risk operating in a gray zone, it told users their funds were safe, it kept withdrawals open, and it has said repeatedly that it is working toward MiCA authorization. From that angle, Binance is doing exactly what a responsible firm should do — preserving client access during a regulatory transition while pursuing a license in good faith.

That defense holds for the accounts restricted to withdrawals. It does not hold for new onboarding. ESMA's wind-down expectations were unambiguous: stop opening new client relationships and accounts. A firm that continues to verify new European customers and accept deposits is not winding down; it is growing. And a firm that routes EU trading through Abu Dhabi while telling European users it is exiting is relying on a reading of "reverse solicitation" that its own regulator has said cannot be "exploited to circumvent MiCA." Transparency about the withdrawal does not absolve continued expansion under a contested interpretation.

The falsifying signal is concrete. If ESMA or a national regulator brings a coordinated enforcement action against Binance — or if the European Commission clarifies that systematic onboarding through a third-country entity constitutes solicitation — then the thesis that Binance's presence is tolerated breaks. Until such action arrives, the absence of enforcement is itself evidence of the gap.

What Comes Next

In the short term, Binance's European position depends on forbearance. Regulators have signaled they are watching — ESMA has asked for confirmation of the wind-down, and national authorities retain sanctioning power — but they have not acted. The base case is continued operation under the workarounds while Binance pursues authorization, with the user experience varying by country and account status.

Over the medium term, the question is where Binance reapplies. France is widely viewed as the most plausible jurisdiction, but no new application has been confirmed. If Binance secures a license in another member state, its European business normalizes under the passporting system and the workarounds become moot. That is the upside case for regulatory clarity — and for licensed rivals, the moment when the two-tier market closes.

The downside case is a prolonged standoff: no license, no coordinated enforcement, and a growing population of European clients on an unauthorised platform without MiCA's asset protections. That outcome would vindicate the critics who argue that MiCA's promise of harmonized oversight remains incomplete. The European Commission has already reopened MiCA for review barely two years after its adoption, with a consultation covering stablecoin rules, staking and lending. Whether it also tightens the carve-out that has kept the bloc's largest unlicensed exchange inside its borders will determine whether the rule's promise becomes real.

The central judgment: Binance is not outsmarting MiCA; it is using MiCA as designed, and the design has a gap. Regulators wrote a single-license passport and delegated enforcement to 27 capitals, then left a narrow exemption that a firm with Binance's resources can stretch into a business model. The loophole, not the company, is the story — and loopholes written into law do not close on their own.

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Insights

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