NextFin News — Noetix Robotics and TaoWhale sealed a strategic partnership focused on deploying embodied intelligence robots in cultural tourism spaces across the Chinese mainland.
The agreement centers on matching specific service needs in real tourism venues to accelerate practical robot applications that support cultural dissemination and enhance visitor experiences. Noetix Robotics, the Beijing-based humanoid robot developer founded in September 2023 by Jiang Zheyuan and rebranded under its official English name, supplies the hardware platforms, including its W1 guide-capable bionic models, N2 athletic units and Bumi consumer-grade humanoids priced near 9,998 yuan (about $1,380). TaoWhale, the Xiamen-headquartered AI education and content firm established in 2023 under CEO Li Genji with the English brand TaoWhale, contributes scenario integration, interactive content systems and ecosystem support drawn from its AI agent platforms and education tools. The partners will jointly explore robot operations in live environments such as museums, scenic sites and exhibition spaces, building on Noetix’s prior demonstrations at venues including the National Museum of Natural History where its Hobbs and N2 units handled guided explanations and public interaction.
Noetix has already logged commercial orders exceeding 2,000 units and cumulative contract values above 100 million yuan in earlier periods, with products deployed in education, research, security and leisure settings; its robots appeared on the 2026 CCTV Spring Festival Gala stage and secured medals at the World Humanoid Robot Games. TaoWhale reports service reach beyond 100 million users and support for more than 500 enterprises through its multi-layer AI content, book and intelligent-agent offerings. The collaboration directly advances Noetix’s stated push into cultural tourism guidance and interactive service roles while leveraging TaoWhale’s content and education capabilities to tailor robot behaviors for visitor engagement and knowledge transmission in operational tourism venues.
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