AsianFin – Pop Mart has officially launched its jewelry brand, "POPOP," marking its first foray into the jewelry industry. According to the official announcement, POPOP JEWELRY is a brand designed to bring joy and light to life.
POPOP will debut with five product lines, including necklaces, rings, and bracelets. The brand is also opening limited-time pop-up stores in Shanghai, Shenzhen, and Chengdu starting January 15. The initial collection incorporates popular IP elements, featuring characters such as Xiao Ye HIRONO, MOLLY, SKULL PANDA, Crybaby, Zsiga, and LABUBU. Some of the designs are inspired by well-known toy series, including the HIRONO Rebirth series, SPACE MOLLY series, and MOLLY Little Artist series.
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