AsianFin -- Samsung Electronics Co. plans to introduce an ultra-thin version of its Galaxy S25 phone in the first half of this year, positioning itself ahead of Apple Inc. in a promising new smartphone category.
Unveiled as the Galaxy S25 Edge at the conclusion of Samsung’s Unpacked event on Wednesday in San Jose, California, the new handset is distinguished by its remarkably thin profile. This announcement comes as part of Samsung’s strategy to expand its S25 lineup, which earlier in the event emphasized artificial intelligence features rather than groundbreaking hardware changes.
The move reignites competition to create the thinnest smartphone, a design trend that had previously taken a backseat as manufacturers prioritized advancements in camera technology. Apple is also rumored to release an ultra-thin model in its iPhone lineup later this year, signaling a major design shift for the company.
The Galaxy S25 Edge will be the fourth model in Samsung's flagship S25 series, which showcases a host of advanced AI features and voice commands. By integrating Alphabet Inc.’s Google Gemini with its proprietary on-device AI, Samsung underscores its commitment to leading innovation in mobile AI technology.
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