NextFin News - Uber Technologies Inc. announced on Monday, February 9, 2026, that it has entered into a definitive agreement to acquire the food delivery business of Getir, the Turkish pioneer of ultra-fast delivery. According to TechCrunch, the deal involves an initial cash payment of $335 million for the food delivery unit. Furthermore, the ride-hailing and logistics giant will invest $100 million to secure a 15% equity stake in Getir’s remaining grocery, unit, and water delivery operations, with a roadmap to complete a full acquisition of these segments over the coming years. The transaction was facilitated through Mubadala Investment Company, the Emirati sovereign wealth fund and Getir’s largest shareholder, which had been seeking an exit strategy following a period of intense restructuring within the Turkish startup.
The acquisition comes at a pivotal moment for the delivery industry in Turkey and the broader region. Uber intends to integrate Getir’s assets with Trendyol Go, the local delivery service it acquired for $700 million in May 2025. This strategic layering of assets is designed to capture a market that has shown remarkable resilience; Getir’s food delivery arm alone reported gross bookings exceeding $1 billion in 2025, representing a 50% year-over-year increase. For Getir, once valued at $12 billion during the pandemic-induced delivery boom, the sale marks the end of an era of aggressive global expansion that saw the company retreat from the U.S. and European markets in 2024 to focus on its domestic core. The deal effectively resolves a long-standing internal struggle between Getir’s founders and its institutional investors over the company's future direction.
From a financial perspective, Uber is executing a classic "roll-up" strategy in the delivery sector. By acquiring Getir’s delivery arm at a fraction of the startup’s peak valuation, Uber is capitalizing on the "valuation reset" that has characterized the post-pandemic tech landscape. The $335 million price tag for a business generating $1 billion in gross bookings suggests a highly favorable multiple for Uber, likely driven by Getir’s urgent need for liquidity and Mubadala’s desire to streamline its portfolio. This move mirrors the broader trend of market rationalization where well-capitalized incumbents like Uber absorb smaller, specialized players that struggled to maintain the high burn rates required for ultra-fast logistics infrastructure.
The integration with Trendyol Go is particularly significant. By combining these two entities, Uber is creating a formidable logistics powerhouse in Turkey, a market that serves as a critical bridge between European and Middle Eastern consumer bases. This consolidation allows Uber to achieve greater density in its delivery networks, reducing the cost per delivery—a key metric in the low-margin food and grocery sector. The 15% stake in Getir’s grocery and water business also provides Uber with a low-risk entry point into specialized delivery verticals that require different supply chain expertise than standard restaurant delivery. As U.S. President Trump’s administration continues to emphasize global trade stability and American corporate expansion, Uber’s aggressive moves in the EMEA region underscore a broader corporate confidence in international market penetration.
Looking ahead, this acquisition likely signals the final phase of the "quick commerce" shakeout. The era of independent, venture-backed ultra-fast delivery startups is rapidly closing, replaced by a landscape dominated by multi-modal platforms that can cross-subsidize delivery with ride-hailing or e-commerce revenue. Uber’s delivery revenue grew 30% to $4.89 billion in the final quarter of 2025, proving that the delivery model is sustainable when operated at massive scale. We expect Uber to continue this trajectory, potentially targeting similar distressed assets in Southeast Asia or Latin America to further consolidate its global footprint. For the Turkish tech ecosystem, while the exit price is a far cry from Getir’s unicorn heights, the integration into Uber’s global network ensures the survival of the infrastructure and technology developed during Turkey’s startup golden age.
Explore more exclusive insights at nextfin.ai.
