Universal Music Group (UMG), the U.S.-headquartered music giant, announced on Monday that it has sealed a multi-year licensing deal with Chinese music streaming platform NetEase Cloud Music.
Under the terms of the agreement, music from UMG’s star-studded artist roster—including global icon Taylor Swift—will be available for streaming on NetEase Cloud Music. A key highlight of the deal lies in its dedicated provisions on artificial intelligence (AI), with both parties noting in a joint statement that the terms embody a "shared commitment to responsible AI practices that support and protect the music and artists represented by UMG".
This latest partnership marks a renewal of sorts, as the two companies first entered into a similar licensing agreement back in 2020. Notably, the specific financial terms and detailed clauses of the newly signed deal have not been made public.
Commenting on the expanded collaboration, Timothy Xu, CEO of Universal Music Greater China, stated in the official announcement: "We are thrilled to expand our partnership with NetEase Cloud Music to further introduce UMG’s unrivaled artist roster and music catalog to Chinese music fans."
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