Apple plans to overhaul its long-standing annual iPhone launch rhythm by introducing a twice-yearly release schedule beginning in 2026.
The move marks the company’s biggest change to its product rollout strategy in more than a decade.
Analyst Mark Gurman said Apple will divide its lineup into two waves: flagship models will continue to debut each September, while entry-level and mid-tier models will move to a new launch window in the following spring.
The new cadence will take effect in fall 2026, when Apple is expected to unveil three to four high-end devices, including the iPhone 18 Pro, iPhone 18 Pro Max, Apple’s first foldable iPhone, and an updated iPhone Air. The standard iPhone 18 and the mass-market iPhone 18e are scheduled to follow in spring 2027.
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