AsianFin -- Huawei Technologies surpassed Apple to become the world’s largest smartwatch supplier for the first time in the second quarter of 2025, according to new data from Counterpoint Research.
The Chinese tech giant’s smartwatch shipments jumped 52% in the three months ended June 30 compared with a year earlier, lifting its global market share to 21% from 15%. Apple’s deliveries, by contrast, slipped 3%, marking a seventh consecutive month of declines and reducing its market share to 17% from 19%.
The report, released on Aug. 28, also showed China overtaking other countries to become the world’s largest advanced smartwatch market during the quarter.
Despite losing the overall crown, Apple still holds the lead in the advanced smartwatch segment, supported by the strength of its iOS ecosystem and loyal customer base, Counterpoint said.
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Insights
What factors contributed to Huawei's rise as the top smartwatch maker?
How has the smartwatch market evolved in recent years?
What are the key features that differentiate Huawei's smartwatches from Apple's?
What trends are currently shaping the smartwatch industry?
How did Apple's market share decline impact its overall business strategy?
What recent developments have occurred in the smartwatch segment since Q2 2025?
What are the implications of Huawei overtaking Apple in smartwatch sales?
How does the Chinese smartwatch market compare to other regions?
What challenges does Apple face in regaining its position in the smartwatch market?
How significant is the role of the iOS ecosystem in Apple's smartwatch sales?
What lessons can be learned from Huawei's growth in the smartwatch industry?
What has been the customer feedback regarding Huawei's smartwatches?
How are other competitors responding to Huawei's success?
What potential future trends could emerge in the smartwatch market?
How has the smartwatch market reacted to geopolitical developments?
What are the core technological advancements driving smartwatch sales?
How do the pricing strategies of Huawei and Apple compare?
What historical cases of market competition can be paralleled with the current smartwatch landscape?
What controversies surround the global smartwatch market?
