JD.Com Expands 7Fresh Ghost Kitchens onto Rival Platforms Meituan and Taobao Flash Buy

Breaking NewsOct. 15, 2025

Summarized by NextFin AI

JD.Com's delivery-only restaurant brand, 7Fresh Kitchen, has started selling on rival platforms Meituan and Taobao Flash Buy to leverage their extensive user bases.
Operating from Beijing's Dongcheng district, 7Fresh Kitchen processes approximately 2,000 orders per month via Taobao Flash Buy and about 400 orders through Meituan.
Launched in July, the service delivers food within a three-kilometer radius and is part of JD.Com's strategy to establish 10,000 ghost kitchens across the country.
By listing on third-party platforms, JD.Com aims to enhance consumer access and choice.

JD.Com’s delivery-only restaurant brand, 7Fresh Kitchen, has begun selling via rival platforms Meituan and Taobao Flash Buy, leveraging their large user bases and reach.

Operating from the ChangBao Building in Beijing’s Dongcheng district, 7Fresh Kitchen receives roughly 2,000 orders per month through Taobao Flash Buy and about 400 through Meituan, according to platform data.

Launched in July, the service delivers food to consumers within a three-kilometer radius and forms part of JD.Com’s plan to open 10,000 ghost kitchens nationwide. Listing on third-party platforms, including Meituan, Taobao Flash Buy, and Ele.me, allows JD.Com to expand consumer access and choice.

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Insights

What are ghost kitchens and how do they operate?

How did JD.Com's 7Fresh Kitchen evolve to include rival platforms?

What are the current market trends for delivery-only restaurant brands in China?

What user feedback has JD.Com received regarding the 7Fresh Kitchen service?

What impact has the introduction of 7Fresh Kitchen on Meituan and Taobao Flash Buy?

What recent developments have occurred in JD.Com's expansion of its ghost kitchen model?

How does the competition among delivery platforms like Meituan and Taobao Flash Buy affect consumer choices?

What challenges does JD.Com face in expanding its ghost kitchen concept?

How do ghost kitchens compare to traditional restaurants in terms of operational costs?

What are the long-term implications of ghost kitchens on the restaurant industry?

What policies are in place that could affect the growth of ghost kitchens in China?

How does JD.Com's strategy differ from its competitors in the ghost kitchen space?

What historical examples exist of businesses successfully utilizing ghost kitchens?

How does customer experience differ between using third-party platforms and ordering directly?

What role does technology play in the operation of ghost kitchens like 7Fresh?

How does the 7Fresh Kitchen's order volume compare to other delivery-only brands?

What are the potential risks associated with expanding ghost kitchens on rival platforms?

How might consumer preferences influence the future of ghost kitchens?

What are the environmental considerations related to the rise of ghost kitchens?

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