NextFin news, OpenAI launched a new, affordable ChatGPT subscription plan called ChatGPT Go in India on August 19, 2025. The plan is priced at ₹399 per month (approximately $4.60), significantly lower than the existing ₹1,999 per month Plus plan. This launch took place in India and aims to increase accessibility for Indian users by offering enhanced features and local payment options.
Nick Turley, Vice President at OpenAI and head of ChatGPT, stated that the ChatGPT Go plan increases message limits, image generation, and file uploads by 10 times compared to the free tier. The plan also offers improved memory retention for more personalized responses. Turley emphasized that making ChatGPT more affordable was a key user demand, and India is the first market for this rollout, with plans to expand to other countries based on feedback.
The new subscription supports payments through India’s Unified Payments Interface (UPI), facilitating seamless transactions in local currency. This integration aligns with India’s digital payment ecosystem, which processed over 10 billion transactions in 2024, reducing barriers related to foreign currency payments.
OpenAI’s decision to introduce ChatGPT Go in India follows the country becoming its second-largest market, with over 29 million ChatGPT app downloads in the last 90 days. Despite this high download volume, revenue from Indian users was about $3.6 million in the same period, indicating potential for growth through affordable subscriptions.
OpenAI CEO Sam Altman has highlighted India’s importance as a key market. The company’s strategy with ChatGPT Go aims to convert more users to paid subscriptions by offering a cost-effective plan tailored to the Indian market’s economic conditions and user preferences.
According to app analytics firm AppFigures, India leads globally in ChatGPT app downloads, reflecting strong demand. OpenAI’s move to localize pricing and payment options is expected to improve subscription conversion rates and user engagement.
While the ChatGPT Go plan is currently geo-restricted to India, OpenAI’s support page indicates plans to expand this offering to additional regions in the future.
This launch comes amid competitive moves by other AI companies in India, such as Perplexity’s partnership with Airtel and Google’s free AI Pro plan for students, highlighting the growing AI market in the country.
Sources: News.az (August 19, 2025), OpenAI official statements, AppFigures analytics.
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