NextFin news, Amazon is developing two augmented reality (AR) glasses products in the United States, as reported on Thursday, September 11, 2025. The company aims to launch a consumer version of the AR glasses by late 2026 or early 2027, while a specialized version for delivery drivers is expected to be released as early as the second quarter of 2026.
The consumer AR glasses, codenamed 'Jayhawk,' will feature a microphone, speaker, camera, and a full-color display for one eye. These glasses are designed to overlay digital information such as navigation, messages, and other data onto the real world, enhancing user interaction with their environment.
The second product, named 'AMELIA,' is tailored for Amazon's delivery drivers. It will assist drivers by allowing them to sort packages through the glasses and receive real-time guidance on delivery routes and locations, aiming to improve efficiency in the delivery process.
Amazon's entry into the AR glasses market positions it to compete directly with Meta, which has been a leading player with products like 'Ray-Ban Meta' and 'Oakley Meta Houston.' The AR glasses market, valued at approximately $744 million last year according to Research and Markets, is attracting multiple technology companies including Google, Apple, and Chinese firms such as Xreal and Lenovo.
Unlike virtual reality headsets that immerse users in a fully virtual environment, AR glasses overlay digital elements onto the user's real-world view, making them practical for everyday use. Amazon's development reflects a broader industry trend toward AI-powered wearable devices that blend digital and physical experiences.
The company has not yet disclosed the retail prices for either AR glasses product. The development of these devices is part of Amazon's broader strategy to integrate advanced technology into both consumer products and its logistics operations.
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